Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults. The majority of them were women - 51.2%. Click here to explore our in-depth Pinterest data for every country in the world. So, if you’re targeting a Gen Z audience and have a brand that comes across well via a visual-dominated platform, this could be right for you. Google has a market share of 90.52 percent, plainly indicating that it is the market leader in Germany. Most popular Netherlands-based influencers on Instagram 2019, Social media: global penetration rate 2023, by region, Social media audiences in the Netherlands 2021, by social network, Most popular social media platforms for Millennials in the Netherlands 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2023, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. With 5.70 percent, Bing is the second most popular search engine in Germany. Unemployment Rate in India Statistics 2023, Digital Culture in Germany at a Glance 2023, Social Media Statistics of Germany in 2023, Most Used Social Media Platforms in Germany, Most Visited Websites in Germany in 2022 (Alexa). TikTok – an app for sharing short videos – is used by 21% of Americans, while 13% say they use the neighborhood-focused platform Nextdoor. However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population. You’ll find our complete Digital 2022 report on Germany in the “full report” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in Germany this year. At its core, social media is about interacting with people, which is one of the main reasons it’s so important for companies to take advantage of it. When done well, social media can be a win-win situation: businesses get more leads while making their target audience happy at the same time. Don’t forget to check out the competition and suss out what kind of content gets the most engagement. Young people, particularly teens, make up a major portion of Instagram users (42.05 million) in Germany. Erika Rischko posted her very first 12-second video clip to the platform during the country’s first lockdown. When you consider 61% of the population in Japan and 67% of the population of the UK are active on social media, the German stats are low. The TikTok videos from BMW are watched millions of times and very much live up to BMW’s TikTok statement “Just here to bring you some JOY.” From shooting crazy BMW commercials to interacting with brand-relevant influencers, their strategy is on-point. It is a subsidiary of The Pew Charitable Trusts. We’ve included essential information for business owners and marketers targeting the region. 48% of German internet users aged 14-19 use Instagram every single day. The 'right' age for kids to be on social media, experts say 11.9 percent of Germany’s population is between the ages of 25 and 34. The surgeon general has warned that social media harms kids. Should ... We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented. There were 78.81 million internet users in Germany in January 2021. 50.6% of Germany’s population is female, while 49.4% of its population is male [note: the United Nations does not publish data for genders other than ‘female’ and ‘male’]. You need to give consumers a reason to visit each platform and a copy and paste approach simply isn’t interesting. September 17, 2020. Note that ByteDance allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above. She has amassed 239K+ followers and counting as well as more than 3.4 million likes on the TikTok app. In early 2022, 38.1 percent of LinkedIn’s ad audience in Germany was female, while 61.9 percent was male. So read on to learn about Social Media in Germany – The Stats You Need to Know – Revisited! TikTok largely attracts a younger Gen Z audience who are looking to be entertained and connect with brands on a new, interesting and relevant level. Social media use is common in Germany, as it’s one of the most internet-friendly countries in the world. Top Marketing Tip: Consumers generally don’t like pushy marketing content. Looking for more Facebook Messenger stats? Here are a few quick-fire stats, just for fun. However, you may not be aware that Germany also has one of the most active social media communities in the world! [Online]. How often do you use online audio streaming services? To better understand Americans’ use of social media, online platforms and messaging apps, Pew Research Center surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. As with normal WhatsApp, WhatsApp Business accounts can send chat messages as well as voice or video calls. But there’s a good reason for this. In turn, social channels have upped their social purchase offers with features such as Instagram Shopping making it easy to show your catalogue and drive sales. Social Media in Germany: 3 Surprising Facts - LinkedIn Video and computer game playing frequency in Germany 2017 -2021, Number of people playing video and computer games during leisure time in Germany from 2017 to 2021, by frequency (in millions), Gaming device preferences in Germany 2022. Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. The number of active social media users is growing at a rate of 10 percent in 2023, up 6.6 million from 2021. Here are the questions used for this report, along with responses, and its methodology. Looking for more Snapchat stats? Let’s be email friends! The social media profile of Germany is both fascinating and surprising. Reach of leading social networking sites used by 46 to 55-year-olds in Germany as of 3rd quarter 2020 [Graph]. We use essential cookies so you get the best experience on our website. And being active on these sites is especially common for younger users. In 2022, with a share percentage of 48.50, the Google-developed Chrome is the most popular browser in Germany. Our strategies are tailored to the needs of clients across the globe and so it’s crucial to stay on-top of all the latest trends. News (38.8 per cent), 2. In fact, nearly a quarter of German 18 – 34-year-olds made purchases on social media in 2020. This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed. In this article, we’re delving back into social media in Germany, looking at everything from channel usage to platform favourites. A number of German brands are currently acing their Facebook strategy including Lidl Deutschland. In Germany, however, use of social media sites differs greatly from other developed countries.. As a marketer, or someone who wants to attract a large fanbase, it’s important to listen to trends and produce content that appeals. An omnichannel marketing approach is one of the best ways to boost outreach and attract more followers. All marketers should be sure to produce content that directly appeals to their follower base. This figure means that Snapchat’s ad reach in Germany was equivalent to 18.2 percent of the total population at the start of the year. Social Media Use in 2021 If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter. Let’s be email friends! Still need more data? Meanwhile, that same year, newspapers, including both printed and e-papers,. 79.13 million people use the internet (96%). Published by S. Dixon , Apr 28, 2022 The statistic illustrates findings of a survey among the residents aged 46-55 regarding the use of social media in Germany in 2020. However, there are still 17.24 million active users – enough to make it worth your while to consider putting together a well-designed campaign targeting German audiences via Twitter. (+1) 202-857-8562 | Fax For One Group of Teenagers, Social Media Seems a Clear Net Benefit 50.5 percent of Germany’s population is female, while 49.5 percent of the population is male. Disclaimer: The data research report we present here is based on information found from various sources. If Facebook marketing is done well, German consumers will respond. If you look at some of Germany’s best known and most-trusted brands, they’ve a strong YouTube presence. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Social media use by young people is nearly universal, with up to 95% of young people ages 13-17 reporting using a social media platform and more than a third . And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019, when the Center last polled on this topic via a phone survey. So what are you waiting for? ET. In fact, 75% of those surveyed said they would be loyal to companies they followed online through sites like Twitter and Facebook. The number of internet users in Germany increased by 1.0 million (+1.3%) between 2020 and 2021. The “laugh out loud” face is officially the world’s most popular emoji, according to researchers from Adobe who surveyed 7,000 users across the United States, the United Kingdom, Germany, France, Japan, Australia, and South Korea. However, Snapchat restricts the use of its platform to people aged 13 and above, so it’s also worth noting that 20.8 percent of the “eligible” audience in Germany uses Snapchat in 2022. We use essential cookies so you get the best experience on our website. For the latest insights into internet adoption and use around the world, follow our regular Global Statshot reports. In Germany, Beutel and coworkers (2017) found a linear decrease in loneliness with increasing age. Meanwhile, TikTok’s ad reach in Germany was equivalent to 21.8 percent of the local internet user base at the beginning of the year, regardless of age. Pinterest’s tools also publish audience data for users of “unspecified” gender, and these users accounted for 6.2 percent of Pinterest’s total ad audience in Germany at the start of 2022. Credit: Keiko Iwabuchi/Getty Images. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Another factor contributing to Germany’s massive adoption of social media is the availability of fast internet at relatively affordable costs. Well, according to German digital association Bitkom, the usage of social media platforms by German citizens has increased strongly due to covid-19. That’s a big market, and it’s growing rapidly thanks to an increasingly tech-savvy population. This was relatively low compared to say Japan where 61% of the population were socially active. Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 13.00 million “members” in Germany in early 2022. For additional context, Twitter’s ad reach in Germany was equivalent to 9.9 percent of the local internet user base (regardless of age) at the start of the year. If you’re looking to grow your business in Germany, pay special attention to these social networks so that you can take advantage of them and use them to your advantage! Therefore, most companies are beginning to understand its relevance. Social Media Stats Germany | Statcounter Global Stats To get started, the best way to get people following your brand is to give them something valuable. people . first reported on social media in Germany back in 2019, the number of social media users in Germany has sky rocketed to 66 million, Hootsuite’s Digital Report 2021 of Germany, regularly organises their videos into playlists, We particular love the content around the Tiny Football Car, Running Contests in the Finance Space – Best Practices. While social media may offer some benefits, there are ample indicators that social media can also pose a risk of harm to the mental health and well-being of children and adolescents. Germans love video, with 81% of internet users watching video content online. Explore all of our reports for countries across Western Europe. The most popular Facebook pages in Germany are: Top Marketing Tip: Hashem Al-Ghaili is a science communicator dedicated to sharing his passion for science, technology and nature. Looking for more Twitter stats? The numbers on Facebook users alone were over 47.36 million. If you’re going to use TikTok for your brand, remember it has a different vibe from other social channels which are typically used in a more corporate style. Do you read books or e-books, at least every now and then, for professional or private purposes? For instance, 71% of Snapchat users ages 18 to 29 say they use the app daily, including six-in-ten who say they do this multiple times a day. With all eyes on WhatsApp in Germany, it’s important to understand that it can be used for business as well as chatting with co-workers and messaging your family. Exclusive competitions are a great way to up follower numbers on a new channel. Statista. With the majority (96%) of Facebook users accessing the channel via a mobile device, Facebook marketing is the perfect way to catch people on-the-go. Focus on YouTube, Facebook and Instagram. Find your information in our database containing over 20,000 reports, devices used for personal media consumption. Top Marketing Tip: If you’re targeting a German audience, Twitter should not take up the majority of your social media efforts. Over 68.26 million people are using social media sites from their smartphone in Germany. Fun Fact: A German woman became a TikTok star at the age of 81! Even those that use the site often do so to find out breaking news or political information, rather than tweeting themselves. The key is finding ways to interact meaningfully on each platform, so you give consumers what they want. A study conducted by Trendence showed that around 80% of German companies have a Facebook fan page. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.
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